What exactly is an online marketing and how does it work?

To comprehend the importance of e-marketing... Look at your personal life, and ask yourself to what extent the Internet has become a part of your life?

Of course, this does not apply only to you, the Internet has become an essential element in all of our lives, and most people around the world use it very voraciously.

Applying the basic marketing rule that says: “Market where your potential customers are”, there is no more suitable, better, or more effective place than the Internet to direct marketing efforts.

Whether you are a business owner and seeking to expand your business through these forces, or you are an ambitious young man seeking to learn the art and science of e-marketing to get a better career opportunity or to make a profit from the Internet, this article is written specifically for you.

What's online marketing?

E-marketing is: in English, E-marketing, which means the use of everything electronic, specifically the Internet, in the marketing process to achieve the desired results, and the required results here may be: promoting the brand, increasing sales, achieving direct profits, promoting a product or service, obtaining visitors For the website or online store.

E-marketing also means using the Internet to reach the potential or target customer, to achieve the highest level of sales, and then achieve the highest level of profits.

It is worth noting here that the concept of Online Marketing or Internet Marketing is almost synonymous with the concept of e-marketing because the Internet is the main element around which e-marketing revolves.

But it is important to understand that, in both nuance and academic terms, the concept of e-marketing is larger and more comprehensive than the concept of internet marketing.

E-marketing includes internet marketing, smartphone marketing via text messages, marketing through smart banners…etc.

Of course, what matters most about e-marketing is internet marketing, and this is what we will discuss today.

Although the field of e-marketing is relatively new, it has witnessed great growth and development during the past few years, and moreover, it is a field that is constantly evolving, and always brings new things.

E-marketing is not just a branch of marketing in general, but it represents the nature of the technological era in which we live now, so there is no wonder, that you find that e-marketing has contributed greatly to the development and formation of the concept of marketing in general.

n fact, there are millions or even tens of millions of projects for which marketing means only e-marketing. Of course, these projects are based on Internet technology and serve Internet users in the first place.

This includes all the websites on the web and online stores that provide an easy way for Internet users to buy what they need.

Of course, many and many projects on the ground as well, rely heavily and primarily on e-marketing in marketing their products or services.

The importance of e-marketing

In this part, we will discuss some of the important reasons that prove the importance of e-marketing for every business owner, of course, these reasons are also the reasons that drive thousands to learn e-marketing to get great employment opportunities

1. E-marketing is the best way to reach potential customers

Just take a deep breath and try to imagine the number of Internet users at the moment, you only have to look around and see your friends, family, and co-workers using the Internet, if you only believe the statistics

According to statistics, the number of Internet users was about 4.57 billion people around the world, that is, more than half of the world's population uses the Internet daily.

Imagine being able to reach half of the world's population to present your product or service in front of them... Sorry, don't imagine... What is required here is to learn, it is possible.

Of course, you probably won't need to reach all of them, but e-marketing will enable you to market according to your own options.

2. Competitors are using e-marketing

The Internet is an opportunity to reach the largest possible number of potential customers for your business.

Whether you take advantage of this opportunity or not, your competitors are doing so or at least the smartest of them, and by giving up e-marketing you lose a very important competitive advantage.

This idea does not need to be proven… I am sure you know more entrepreneurs who use the Internet for marketing, even that young man who owns a small sweets shop in that neighborhood has a Facebook page to promote his shop.

3. Potential customers assume everything is online

When your potential customers want to buy your product or service they will search on the Internet, if you don't exist, they will ignore you completely, or rather you will not come to their mind at all.

To understand this, all you have to do is review your search history on Google, and I think you will find that you searched with phrases like these:

• Restaurant menu….
• Doctor's phone number...
• Best flower shop in town…
• Store address...

Of course, here the restaurant, the doctor, the flower shop, and the store that has an online presence will have a greater chance of winning the customers who are looking… Don't you agree with me?

4. E-marketing helps you create a new market

E-marketing does not recognize the limits of time and place, and then you can create a new market, and get more new potential customers.

Applying the same idea that we discussed in the previous point, and assuming that you are the owner of a flower shop in one of the areas in New Cairo, and assuming that you are famous in your area… What if a resident of a neighboring residential area search for a flower shop and your official store website appears… Isn’t this an opportunity to create a market new?

Note:

 Here I am trying to take simple examples to demonstrate the effectiveness of the idea of ​​e-marketing, but in fact, what can be achieved through e-marketing exceeds the expectations of everyone.

5. E-marketing provides an effective means of direct

communication with the customer

Through the tools provided by e-marketing, you can actually talk to your potential customers as if you see them face to face, this will enable you to get new ideas, suggestions, solutions to problems about your product or service.

Also, your customers will feel confident and belong to your brand, because they see it in front of them like a familiar person they communicate with regularly.

By analogy with our previous simple examples… What if that lover who is looking for a good flower shop contacted you via WhatsApp (through a button on the official website), and you answered all his questions and told him that you provide fresh flowers.

After he made the purchase, I contacted him and asked him:

Did your pet like our roses? Will she let us call you on her next birthday to remind you of him, and to make another bouquet of flowers just for that?

6. E-marketing provides unparalleled targeting features

As a result of the data and information available about each Internet user, and based on your marketing channels, you can reach the right customer at the right time, and this is really a great advantage that distinguishes the Internet from other marketing means.

For example, if you make a sponsored ad on Facebook for the same flower shop we are talking about, you can place your ad in front of those who meet the specifications like the ones below:

• Their ages range from 20 to 30 years.
• They live in Cairo.
• In relationship.
• Visited the official website of your flower shop in the last 3 months.

7. Marketing through the Internet is the cheapest ever

This point stems primarily from the previous point, which is targeting. Through e-marketing, you will only pay for people who are really targeting your business.

You will pay according to the results you prefer, which range from just awareness of the existence of your product to the completion of a complete sale.

For example, in our previous example of an advertising campaign, you can set an advertising budget of only 100 Egyptian pounds per day, and you can make your campaign only last for three days… Isn't that great?

Note: 

To take advantage of this feature, you have to be a professional e-marketer, as thousands pay money in losing advertising campaigns on the Internet.

8. E-marketing provides highly accurate analytical data

Through the digital analytics tools available in e-marketing, you can get all the information and data you want to improve your products and services.

For example, you can find out how many people interacted with your ad, and how many people visited your site through the ad, and you can create different ad models and analyze the result of each one to reach the best possible ad that achieved the best result.

The most important aspects of e-marketing

1. Data

Data is the first essential element in e-marketing, from which the marketing process begins in its correct scientific and practical concept.

The goal of data collection is to know the specifications of the target customer, his purchasing behavior, the expected market size, the size of the competition, the nature of competitors…etc.

It is worth noting here that the role and importance of data are not only at the beginning, but it is an important role constantly as long as the marketing process continues.

This will benefit you greatly in making smarter and more persuasive advertising campaigns and will make you develop your marketing plan on the Internet.

2. Plans

Plans are very important in everything in our lives, and they have special importance in the field of business in general, but in fact, when we talk about e-marketing, the plan has a completely different dimension of importance.

The world of e-marketing is a vast, interwoven, and flexible world, and contains many channels, opportunities, and directions, so for the success of the online marketing process, a precise and clear plan must be made.

This includes determining the budget, marketing channels, assignment of tasks, etc.

3. Tools

Everyone knows that e-marketing is mainly based on technology, and technology is based on pre-prepared software to complete tasks with less time and effort.

Here, e-marketing tools are a very important element, and they have a major role in success in this field. If everything was done manually in the field of e-marketing, one in a thousand of what has already been achieved in this field would not have been achieved.

For example, a tool like WordPress, which allows you to create a website with ease, is used in 30% of all websites on the Internet.

It is worth noting here that the tools are used in all stages and aspects of e-marketing.

Example: Using the visitor analysis tool Google Analytics will give you great information about the visits that your flower shop's official website gets, such as:

• How many visitors have entered the official website of the store?
• How long has it been on the site?
• Where did the visitors come from (from Facebook, Google, etc.)?

4. Skills

In fact, there is a lot of data in the world of e-marketing, and this, by extension, provides a lot of options and alternatives.

Almost everyone else is equal, but what makes the difference and makes some achieve exceptional results is marketing skills.

The marketing skills of the e-marketer are what ultimately depend on everything, and they make the difference between a traditional e-marketer and a professional e-marketer.

Marketing skills include:

• Creativity, innovation and insight, and this depend mainly on the nature of the person and the capabilities of the online marketer.
• The ability to obtain the best results at the lowest costs includes reducing unnecessary costs and taking advantage of available marketing opportunities.
• The ability to build good relationships with others helps create a collaborative environment to achieve the best possible results.

In the end, I hope that with this article 

What exactly is online marketing, and how does it work?

 I have made a basic reservation in e-marketing for every business owner, and for every aspiring to learn e-marketing.